Freescale was looking for a Web Designer to help create mockups for their rebrand online, as well as other web banners and ads online. I started out with the Creative Services team as a web designer, and then moved to the Online Experience group as a UI Designer. There I assisted with wireframes and mockups following usability standards. We updated sections of the site at a time. Soon after, NXP merged with Freescale, and we had to redesign the site merging the styles and content.
NXP-Freescale Merger
I was working on Freescale’s Online Experience team when we were tasked with merging the two robust sites’ content, as well as work with Creative Services team to evolve branding of the merged company. NXP decided to use the Freescale web architecture to combine the sites. We worked on solutions using Agile methodology. I created many high resolution mockups to aid in discussions on the best way to move forward.
Initial hompage and mega-menu options
Quick Rundown
Role
UI Designer/Web Designer
Duration
2+ years
Platforms
- SharePoint
- Joomla
- WordPress
Skills
- UI/UX Design
- UX Research
- HTML
- CSS
- JavaScript
- Graphic Design
Software
- Adobe Master Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Acrobat)
- Microsoft Office (Word, Excel, PowerPoint)
- Trello
- Sketch
App Design
Not only did the webpages need to be merged, but the mobile apps needed to have a consistent feel between the existing apps for both companies. A Mobile App Styleguide was developed within the Online Experience team to allow for consistency but also unique icons.
Freescale Technology Forum (FTF) event app
Freescale (and then later NXP after a merger) held an annual conference to showcase products and upcoming technology with supporting business partners. For both 2015 and 2016, I assisted with activities for this event. Among them included a mobile app for attendees. Each year, we continued to add new functionality to make the experience at the conference more engaging. In 2015, we attempted to incorporate a 3D map, but it made the download and app load time too long. We scrapped it for a 2D map with some added features. However in 2016, the team was able to incorporate RFID in the app to notify users when they were at certain booths along with additional info.
Cross Check app
Freescale created a mobile app for customers to look up and compare their different product ts to ensure they got the right part. I was brought in to help on a project to update the Cross Check mobile ap s to ensure they got the right part. I was brought in to help on a project to update the Cross Check mobile app. They were looking to add new functionality and update the graphics. They also had some bugs to solve when logging in. I was able to provide a suggestion to allow for guest users to solve one of the issues stemming from feedback with the application.

Solutions & Applications Pages
Among the pages that needed to be updated and combined, included Freescale’s Application pages along with NXP’s Solutions pages.Initial sketches of layout options
